Rui Zhang confidently smiling on a boat to the Statue of Liberty with the New York skyline and the American flag in the background.

User experience researcher

I’m Rui Zhang — a mixed-method UX researcher with 7 years of experience in both academia and industry. I perform cutting-edge research on AI communication, trust, and reliability using advanced statistical analysis.

I received my PhD in Human-Centered Computing from Clemson University and my background is in engineering.

I’ve worked with hundreds of amazing people

  • CU Boulder
  • Clemson University
  • CDK Global
  • Evolution Engineering

My work

My case studies demonstrate my expertise in mixed-method UX research, applying rigorous methodologies across diverse domains.

University of Colorado Boulder

Case study

Usability Testing of an AI Learning Partner

Jigsaw Interactive Agent (JIA) provides realtime support for small groups of middle and high school students in collaborative work.

Clemson University

Case study

A / B Testing of AI Communication Styles

I studied AI communication styles in Rocket League, an online, team-based, sports game.

CDK Global

Case study

COSA Booking App

The Car Online Service Appointment (COSA) booking app helps 700K users schedule appointments to service their cars at their local dealerships.

Rui is the Wonder Woman of UX Analytics.

CDK Global

Mixed-method UX Researcher - My specialties

I have a strong background in statistics, engineering, and artificial intelligence, with a PhD in Human-Centered Computing. I excel in cross-functional collaboration and producing actionable insights.

  • AI Research. I perform cutting edge research on artificial intelligence with a focus on AI communication, trust, and reliability.
  • Advanced statistical analysis. I perform build a variety of statistic models (regressions, mixed-effects modeling, structural equation modeling) in R and Python.
  • Cross-functional communication. Create and present deliverables to best communicate actionable research insights to stakeholders and leadership.
  • Project management. Successfully met project deadlines while managing 5 simultaneous projects at various stages of the research process.

Let’s connect

Coffee chats about…

  • Work opportunities
  • Public speaking
  • Publications
  • Mentorship